Choose Well

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The world is awash with airlines. Over five-thousand at the last count: All bearing liveries and tail fins of every shade and colour, symbolising the lands they call home and the organisations they represent.

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However, whilst different in appearance, most are largely the same in how they operate. They call the shots. They tell us how we can fly. We just get to pay the fare.

At the front it’s generally ‘everything and anything’, and at the back it’s whatever little they can get away with. It’s power to the carrier.

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My role in this campaign was early stages of design conceptualization and video execution.