"15 Years Young" was conceived as a marquee brand campaign to coincide with Etihad's 15th anniversary as an airline.

 

Across all platforms, the campaign earned an engagement rate of 6.4% engagement rate, which is 2% percentage points higher than our average rate for November 2018. Additionally, the engagement rate for the campaign generated more than 3 million interactions. Our marquee short film, also called "15 Years Young," ultimately proved the most successful piece of content for the whole campaign.

 

The video garnered more than 11 million views.

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My role in this project was to create an edit that showed the right tone of voice to connect to the younger audience that this campaign targeted.