Rebranding of EO, The Science of Defiance, a sport's brand created to improve performance through technology and science. Working with the smartest minds in sports science, they unlock the latent power in every body by applying new research discoveries and innovations to sport.

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My role in this project was to develop the motion design art direction throughout the digital and social work. Following the brand guidelines created by the Studio, we made the brand step up from the average sports' brand.