Overturning outdated stereotypes and showing that there’s more to rosé than meets the eye.

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We were asked to bring together four of their Maisons in one pop-up installation. Our stage; Selfridges in London. No small feat given every inch of this legendary department store was already a sensory overload. The Rosé Lumière installation was an Art Deco homage to all things blush and included a bar, naturally. Nuanced tasting notes were delivered through ‘movie reviews’ and we created cinema posters for each brand that could be personalised, with customers cast in the leading role. 

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My role in this project was to bring forwards the desired art direction of the production work: Storyboarding the film and motion design.