We were tasked with creating a brand platform that updated Ruffles brand positioning for a new woke generation.  Our new brand positioning of “Libera Tu Sabor” or “Unleash Your Flavour”, celebrated the effect confidence can have on attractiveness. By encouraging young men to embrace their 1 selves and their “flavour” we showed them that they could step away from the masculine stereotypes and the performance of attraction.

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My role in this project was to develop the motion design art direction throughout the digital and social work. Following the brand guidelines created by the Studio, we made the brand step up from the average sports' brand. 

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