BOOTS
OPTICIANS
We helped Boots Opticians unveil their bold new brand advertising campaign, ‘because there’s only one choice’, to celebrate the possibilities unlocked by eyecare innovation and expertise.
The through-the-line integrated campaign launched on television on 16 January 2026. The 360-degree campaign spans TV, OOH, radio, paid and owned social, email, PR and instore marketing.
My work on this campaign went from ideation, to pitching and working alongside other creatives to develop the campaign and TVC alongside their own 'Because' campaign guidelines.
Tune in to our podcast as we celebrate inspiring real-life stories of resilience, courage, and confidence as our guests open up and take on the Boots Opticians Ultimate Eye Test. From overcoming physical, psychological, and social challenges to embracing life with renewed self-belief, each episode will inspire you to “See what’s possible.” Every episode also includes a Boots Opticians expert segment, where our very own experts share tips on eye health, personal style, and eyewear, all tailored to the guest’s story.
My role in this project was to participate in the ideation of the podcast and selection of the right influencers and conversation subjects.
PODCAST
