EBAY UK
eBAY x Love Island coupling up with Pre-love
eBay, the global online marketplace, is a pioneer of thoughtful commerce. It strives to encourage shopping choices that are better for people, their pockets, and the planet.
Within the team at DEPT, we were responsible for developing a brand new strategy, fresh creative concept, art direction, and always-on approach that promoted eBay as the official pre-loved fashion partner of Love Island.
My work here was to help create a unity in eBay's digital marketing campaigns and display through OOH, digital & social presence, organic content and working alongside creators for TikTok & Instagram content.
The campaign overall drove consideration amongst those aware of the eBay and Love Island partnership. According to a Kantar study, 70% of online shoppers are likely to consider choosing eBay when buying pre-loved fashion, compared with only 58% of those not aware of the partnership. In addition, while only 25% of online shoppers unaware of the partnership are likely to buy pre-loved, 60% of those who were aware are more likely to do so.
Spark a movement to a more conscious way of shopping? Mission accomplished. The campaign was actually so successful that it led to eBay becoming the show’s main sponsor for season 10.