"15 Years Young" was conceived as a marquee brand campaign to coincide with Etihad's 15th anniversary as an airline.

 

Across all platforms, the campaign earned an engagement rate of 6.4% engagement rate, which is 2% percentage points higher than our average rate for November 2018.

 

Additionally, the engagement rate for the campaign generated more than 3 million interactions. Our short film, also called "15 Years Young," ultimately proved the most successful piece of content for the whole campaign.

 

The video garnered more than 11 million views.